of all dollars are contributed by next-gen donors … Baby Boomers, Gen X, and Millennials.

of all donors today are next gens.

of all consumers today said they make decisions based on customer experience ahead of price and/or product.

of consumers prefer spending money on experience over merely transacting.

of consumers are willing to pay more for a better experience.

of consumers report that a good customer experience led them to purchase more from the same brand.

of consumers today share a positive customer experience with at least six of their friends or family members.

of first-timer donors acquired through direct response fundraising tactics never give a second gift.

of donors are more likely to stop giving when they feel manipulated, pestered, or treated like ATMs.

Baby Boomers are surprisingly 33 percent more generous than their last-gen parents.

of Baby Boomers never ask “what came in the mail?” when returning home from a day at work or play.

of consumers say their expectations for good customer experience are higher than ever.