Yesterday’s fundraising tactics — both online and offline — aren’t solving today’s challenges. Rapidly-rising donor expectations are unleashing the next fundraising revolution around Donor Experience Management [DXM™], the next-gen strategy that delivers superlative donor experience [DX].
“The approaches of the 20th Century are not just outdated and hardly relevant, they are downright annoying. If you think that kind of marketing is going to make a roaring comeback … I have some swamp land to sell you.”
— Seth Godin
Delivering Superlative Donor Experience [DX]
We offer a beginning-to-end array of experience design [xD] and experience optimization [xO] services that put the Donor Experience [DX] at the heart of your organization’s strategy and bring superlative donor experiences to life for your advocates, donors, and staff.
The DXM™ Institute Is a Donor Experience [DX] Strategy and Activation Firm
Today, Donor Experience Management [DXM] isn’t optional. It is the future of every nonprofit organization operating in today’s Experience Economy. It is the donor experience [DX] that truly sets remarkable nonprofit organizations apart from the rest.
Whether you need a one-time training course or a beginning-to-end transformation partner, we are ready to serve you.
DX IS THE SINGLE MOST IMPORTANT FACTOR FOR ACHIEVING BREAKTHROUGH SUCCESS IN FUNDRAISING TODAY.
We believe passionately in the power of DXM™ to change hearts and change the world.
RESEARCH / DEVELOPMENT
For over than a decade, we have been “cracking the code” on the DXM™ Operating System for next-gen donors. DXM™ doesn't just break the rules of traditional transactional fundraising, it ignores them completely by pivoting to an experience-centered way to engage donors that builds, rather than tears down, relational capital.
TRAINING / CERTIFICATION
DXM™ is a developmental advancement of the science of Customer Experience Management (CXM) for the nonprofit sector. The heartbeat of our training offerings is a proven, DX approach for effectively and sustainably engaging next-gen donors in today’s Experience Economy.
We systematically unravel your brand's DNA and your donors’ deepest needs and expectations to design the strategy blueprint for your organization’s distinguishing DX. Great strategy is what distinguishes the 10 percent of organizations that create 90 percent of total economic value.
ACTIVATION / OPTIMIZATION
As a beginning-to-end transformation partner, we can assist you to activate, operationalize, and optimize your DX. The long-term outcome of our work is to turn your brand into a brand-centered DX. Donors can engage your brand and take it all in. But personal experience of your brand makes it real and heartfelt, and drives people to action.